Free if you meet the eligibility criteria (click here for details) and if you complete the course (click here for details of our terms and conditions)

Course description:

The purpose of the qualification is to help learners develop their knowledge of Marketing and Digital Marketing.  Successfully completing this course will allow learners to understand what marketing and digital marketing is, why it is important and how it can impact on business growth.

Who is the course suitable for?

This qualification is designed for learners who want to develop their knowledge of Marketing and Digital Marketing, those who are seeking employment in marketing, media or sales and those who are already working within these sectors who wish to broaden their knowledge.

Entry requirements:

You do not need to have any formal qualifications in order to follow this course, but you will need to demonstrate commitment and motivation to work through the specially prepared distance-learning materials using Google Classrooms.  Learners wishing to take part in these courses, should have level 2 in literacy and numeracy or equivalent.

How is the course delivered?

Candidates work through the course materials for the programme on Google Classroom, so there is no need to attend the college to gain the qualification. The learning materials contain the knowledge needed to meet the assessment requirements of the courses. 

Assessments are based on a combination of knowledge and skills learned on the programme and work-based activities and experience.

Learners should aim to complete the course within 16 weeks.

Course content:

TQUK Level 2 Principles of Marketing includes 4 units:

Unit 1 – Principles of Marketing Theory

Unit 2 – Understanding Legal, Regulatory, and Ethical Requirements in Sales or Marketing

Unit 3 – Principles of Personal Responsibilities and Working in a Business Environment

Unit 4 – Principles of Digital Marketing             

Progression opportunities:

Successful learners can progress to other qualifications such as:

  • TQUK Level 2 Certificate in Digital Marketing
  • TQUK Level 3 Award in Marketing Principles
  • CMI Level 3 Principles in Leadership and Management

Plus other Level 2 and Level 3 courses – all of which can be found on the Nescot Website –

Course Number: N3UAN